Collage of three photos of an extraordinarily rare Panasonic-brand
ceiling fan from the early 1980s; model unknown, believed to be F5210WH.
Example of an early high-quality imported ceiling fan.[citation needed]
By the 1920s ceiling fans had become commonplace in the United States, and had started to take hold internationally. From the Great Depression of the 1930s until the introduction of electric air conditioning in the 1950s ceiling fans slowly faded out of vogue in the U.S.,[1] almost falling into total disuse in the U.S.; those which remained were considered items of nostalgia.
Meanwhile, they had become very popular in other countries, particularly those with hot climates such as India but without the infrastructure or financial resources for high-energy-consuming and complex freon induced air conditioning equipment. In 1973, Texas entrepreneur H.W. (Hub) Markwardt began importing highly efficient ceiling fans to the United States that were manufactured in India by Crompton-Greaves, Ltd. Crompton-Greaves had been manufacturing ceiling fans since 1937 through a joint venture formed by Greaves Cotton of India and Crompton-Parkinson of England, and had perfected the world's most energy efficient ceiling fans thanks to its patented 20 pole induction motor with highly efficient heat-dissipating cast aluminum rotor shell. These Indian manufactured ceiling fans caught on slowly at first, but Markwardt's Encon Industries branded ceiling fans (ENergy CONservation) eventually found great success during the energy crisis of the late 1970s and early 1980's, since they consumed far less energy (under 70 watts of electricity) than the antiquated shaded pole motors used in most other American made fans, and far more efficient than using expensive air conditioning units.
Due to this renewed commercial success using ceiling fans effectively as an energy conservation application, many American manufacturers also started to produce, or significantly increase production of, ceiling fans. In addition to the imported Encon ceiling fans, the Casablanca Fan Company was founded in 1977. Other American manufacturers of the time included the Hunter Fan Co. (which was then a division of Robbins & Myers, Inc), FASCO (F. A. Smith Co.), Emerson Electric, and Lasko; the latter two were often branded as Sears-Roebuck.
Through the 1980s and 1990s, ceiling fans remained popular in the United States. Many small American importers, most of them rather short-lived, started importing ceiling fans. Throughout the 1980s the balance of sales between American-made ceiling fans and those imported from manufacturers in India, Taiwan, Hong Kong and eventually China changed dramatically with imported fans taking the lion's share of the market by the late 1980's. Even the most basic U.S-made fans sold at $200 to $500, while the most expensive imported fans rarely exceeded $150.
Since 2000 important inroads have been made by companies offering higher price ceiling fans with more decorative value. In 2001, Washington Post writer Patricia Dane Rogers[2] wrote, “Like so many other mundane household objects, these old standbys are going high-style and high-tech.” Newer companies such as Monte Carlo, Ellington, Quorum, Craftmade, Minka, Fanimation, The Modern Fan Co. and Big-Ass Fans brought well-built fans with distinctive design to the market.
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